3 weeks ago
London 500 - 550 Permanent
Job Reference: sd-contentmanager_1618227841
Content Operations Manager- Pharma- 12-month contract
I am working with a top pharmaceutical company in West London who is recruiting for a Content Operations Manager for a 12-month contract. This role sits within the Digital Customer Engagement function and operational in nature as an integrated member of the brand team but will also be aligned to achieving the overall brand strategy.
The role purpose is to manage the ongoing delivery and optimisation of content to customer segments across owned and paid channels informed by data and information from analytics CRM systems and reporting dashboards.
Some of your other responsibilities will include:
*Be responsible for taking approved content from the content creation team and pushing it live.
*Be responsible for maintaining and withdrawing approved live content through owned and paid channels according to agreed content plan
*Ensure that all content is appropriately tagged in order to feed required data into dashboards and information into management reports
*Own relationships with vendors and other agency partners, working with them to push content live and pull content back. You will be required to develop a network of contacts across agencies in order to fulfil your role.
*Be accountable for the entire content management process,
*Monitor content and channel performance and make recommendations to Brand Manager on how to optimise content and channel mix in order to meet brand objectives
The company is looking for someone who has:
*This role is within a pharmaceutical company but applications from other industries with content management experience or from agencies who work within healthcare and life sciences
*Experience in digital content marketing
*Technically competent in the use of website CMS' e.g. Drupal, Salesforce Marketing Cloud, Google Analytics and Veeva CRM systems
*Technically competent in search engine marketing and some experience using performance media to enhance and amplify website exposure and visibility
*Knowledge and practical experience of applying marketing techniques such as segmentation, personas, customer journeys, content marketing, measurement frameworks, KPIs
*Experience with specifying and using data visualisation tools such as DataStudio, Clicksense, Spotfire, Tableau
If you are interested in finding out more about this role then please send your CV to Sabrina Deo at firstname.lastname@example.org
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