Market access is a specialism within healthcare communications which focuses on the challenge of ensuring patients have access to the latest innovative pharma products and involves influencing key stakeholders, including the ‘buyers’ who commission the drugs and therapies chosen to treat patients in their care. Sometimes referred to as patient access, market access is closely linked to sales and marketing functions as well as policy and public affairs.
When launching a new product, having a good market access strategy is essential for success. Those working in this area have an in depth understanding of the healthcare markets, funding, trends and who the key stakeholders are for the products they are promoting so they can ensure the product is launched in a way which will have most impact. With knowledge of the UK, European and Global healthcare environments, market access consultants understand the many barriers a company may come across when trying to launch a product to market, and are well placed to advise on the best ways to overcome these obstacles.
Market access jobs are usually limited to specialist consultancies and range from entry level consultant positions to manager and director levels. Each of these roles will be Client facing and will focus on delivering high quality market access projects, on time and to budget. In more senior market access roles, candidates may also be required to mentor and manage junior members of the team, and work on new business to help the agency to grow its client base.
In all levels, market access jobs require a knowledge of the structure and function of the healthcare environment, knowledge of the pharma industry, new product development and approvals and a basic clinical knowledge.
Salaries in market access range from £25,000 for an analyst to £90,000 and beyond for director level roles.
If you think you have what it takes for a career in market access, or are looking for your next step in this specialist field, then give Alex a call. We work with a number of consultancies across the UK and in Europe and can tell you all about our latest vacancies as well as those coming soon.