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Healthcare Advertising

Advertising is a multi-billion pound industry, and for the healthcare sector, it’s an essential part of the communications mix when it comes to launching a new product to market. Healthcare advertising encompasses the delivery of a whole range of advertising media from traditional print, radio and TV ads to outside advertising and online promotional platforms. It can also include other promotional activities such as sales collateral, direct mailers, point of sale and exhibition stand materials.

Advertising is a multi-billion pound industry, and for the healthcare sector, it’s an essential part of the communications mix when it comes to launching a new product to market. Healthcare advertising encompasses the delivery of a whole range of advertising media from traditional print, radio and TV ads to outside advertising and online promotional platforms. It can also include other promotional activities such as sales collateral, direct mailers, point of sale and exhibition stand materials.

The regulations surrounding the advertising of pharmaceutical products are very stringent, so there are a number of specialist agencies which are dedicated to medical advertising and excel in balancing compliance and creativity. They are employed by pharma and other healthcare companies on project or long term contracts to devise and deliver their advertising strategy.

Roles within medical advertising agencies are many and varied and can be split by account management and creative services. Account management jobs include account executive, account manager, account director and director of client services. These roles focus on the day-to-day running of a Client’s account as well as developing their strategy, and are suited to people who are personable, organised and used to juggling multiple priorities. A background in healthcare is also advantageous.

On the creative services side, healthcare advertising jobs include copywriters, designers and art directors. These roles are focused on delivering the strategy for Clients. Creative agencies are often very fast paced environments to work in, so successful candidates have good planning and organisational skills as well as creative flair. They also need to have a good understanding of the healthcare industry, its regulations and be able to translate medical terminology and complex information into advertising which engages audiences.

If you are a proactive and creative professional looking to work in a dynamic environment, check out the best healthcare advertising jobs on the market below. Or call us to find out more about the clients we work with and the opportunities we have coming up which could be the next step in your career.

Sabrina Deo

Senior Consultant – Client Services - Account Handling - Healthcare Communications

Richard Maxwell

Senior Principal Consultant – Client Services - Healthcare Communications

James Luterbacher

Associate Director - Healthcare Communications - USA, EU, ASIA

Jessica Guyon

Principal Consultant - Healthcare Communications - Medical Writing/Editing

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JOBS @ GENOMICS ENGLAND

BROWSE JOBS

Senior Account Executive – Healthcare advertising

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