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Brand Management

Healthcare brand management is a specialist field which deals with the marketing of pharmaceutical products to key stakeholders such as patients, doctors and NHS buyers.

Jobs in brand management in the healthcare sector have a lot of similarities to marketing roles in other sectors; brand managers are required to have excellent communication skills, a creative approach and a strong commercial acumen to ensure they make recommendations and decisions on the brand and marketing of a product which will best influence their target audience. The only difference is that the promotion of pharmaceutical products is heavily regulated, so brand managers need to understand and be able to work within these restrictions.

Developing new products can take years of research and development, so it’s essential that they are launched properly to the market to ensure the investment can be recouped. That’s why pharma companies of all sizes use marketing and brand management in the launch (or relaunch) of their products to give them the best chance of success.

Some pharma companies choose to buy in this experience from specialist creative agencies, while others employ people directly to manage their marketing. Therefore, brand management jobs can be found both inhouse and agency-side, giving job hunters a wealth of opportunities to choose from.

Typical jobs in brand management include entry level positions, such as marketing executives, to brand managers which take a wider, more strategic view of a brand and its products.

The day-to-day role of a brand manager is particularly varied as they have a wide remit encompassing a range of responsibilities. Tasks include creative development of a brand’s identity, overseeing the production of marketing copy, advertising and web copy, organising product launches, road shows and exhibitions, market research and liaising with legal and compliance departments to ensure guidelines are adhered to.

If you are looking for brand manager jobs in the healthcare sector, Paramount can help you find the next career step for you. We work with pharma companies in the UK, Europe and beyond as well as creative agencies, so whether you are interested in inhouse, agency or both, we have opportunities for you. Check out our latest vacancies here and if you don’t see something that gets your attention today, just give us a call and we’ll tell you more about our clients and the kind of jobs in brand management we have coming up soon.

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JOBS @ GENOMICS ENGLAND

BROWSE JOBS

Senior Medical Writer-Vaccines and Immunology

Scientific Director & Scientific Team Lead- Global Agency

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Senior Medical Writer- Global Agency- Flexible Working

Senior Medical Writer- Independent Agency

Senior Account Manager- 4 days per week or full-time

Account Manager- 4 days per week or full-time

Senior Medical Writer – Creative Agency- Flexible Working

Principal Medical Writer- Flexible Working

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Account Manager- Global Agency- Flexible Working

Senior Account Manager – Healthcare PR

Scientific Team Leader – immunology, cardiology and neurology

Senior Digital Strategist

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Medical Writer – Independent Medical Education

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Medical Writer or Senior Medical Writer – Oncology

Rare diseases – Medical Writer or Senior Medical Writer

Medical Writer or Senior Medical Writer – Aesthetics

Scientific Team Lead – Global Projects- London

Principal Medical Writer- Flexible Working

Medical Writer – Creative Agency- Cambridgeshire

Senior Medical Writer – Creative Agency- Flexible Working

Account Manager- Creative Healthcare Agency- Flexible Working

Senior Medical Writer- Independent Agency

Senior Account Manager- Independent Agency

Senior Account Manager- 4 days per week or full-time

Scientific Consultant- Remote- All Levels

Senior Account Executive – Healthcare PR

SAM or Account Director – Healthcare Communications

Account Director – Med Comms – US immunology account

Publications Project Executive to Project Director levels

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Copy Supervisor

Account Manager- 4 days per week or full-time

Healthcare PR Director – Independent health agency!

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Senior / Principal Medical Writer

Principal Medical Writer- Surrey

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Senior Medical Writer – Creative Agency- Cambridgeshire

Medical Writer and Senior Medical Writer

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Senior Copywriter

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Senior Account Executive

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